Tuesday, July 14, 2009



This ad sums up how I am when it comes to "knowing about stuff". Yes I admit it, I suffer from FOMO (Fear of Missing Out). This is where I find myself subscribing to a zillion and one things which I immediately hit delete once it reaches my Inbox. I hate the idea that I might not be on top of all the latest current events, trends (not that I really follow any), news and gadgets.

Today, I've decided to overcome this irrational fear and just discovered this really neat function called "UNSUBSCRIBE". That's right folks - gotta say goodbye to those emails from lastminute.com (I think I have only bought something from them once), Alan Kohler's Eureka report (I don't even remember why I subscribed to this investment newsletter - oh right, I work for an investment bank... that may have had something to do with it), visitbritain.com (yes, yes I will be coming but not in the next 6 months), americanapparel.net (I hate the way their models are in their newsletter - I have to make sure nobody is standing behind me before I open them up because they are so risque) and would you believe, I'm also unsubscribing from fairfax.com.au (publishers of the Sydney Morning Herald). I am literally on the SMH website all day, I don't need a follow up email to tell me what I've already read - especially one for business news, one for entertainment news and one for general news.

The idea now is to unsubscribe to everything that I automatically delete. First step - declutter Inbox. Don't know what the second step is as I can only do small amounts of cleaning at a time.


  1. What about Knitting Daily? And Lion Yarn's news? Huh? Important stuff like THAT can't be unsubscribed.

  2. Do you know what I discovered? Gmail is smarter than I thought. If I regularly delete e-mail from certain senders without reading them, Gmail moves subsequent e-mails to the spam folder! So, if you use Gmail, maybe no need to go to all the trouble of unsubscribing.

  3. Well done. De-cluttering is good for you.


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